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Quality Café: Create a Foolproof Communications Strategy in 30 Minutes
January 17, 2018 @ 12:00 pm - 1:00 pmFree
It’s a common problem: you know you have an incredible service, event or program, but it just isn’t getting the engagement it deserves. You’re using all the usual methods of communication and amplifying your message, but the right people aren’t getting connected. You’re turning the volume up but no one is listening.
It’s time to rethink your approach. How can you truly engage people and get more from them? It’s not about trying harder, it’s about trying better. In this session you’ll learn how to step back and put yourself in your audience’s shoes. Starting with your strategic goals as a jumping-off point, you’ll do a deep dive into the mind of your customer to identify new ways to communicate. By developing a robust user persona, you’ll be able to look at the problem with fresh eyes and develop a communications strategy that will actually reach your target.
The password to join this Quality Café is: BCPSQC
Amanda Lee Smith
Monday Creative Inc.
Amanda Lee Smith is the co-founder and head of engagement at Monday, a branding and content marketing agency based in Vancouver, BC. Monday helps businesses and organizations find and tell their unique brand story to create engagement, trust and loyalty.
Quality Café is a free one-hour lunch-and-learn series that takes place on the third Wednesday of every month at 1200 PT. Each Café features a new guest and topic related to improving quality of care.
Are you passionate about improving how health care is delivered? We invite all health care professionals, patients, organizations and educators to join our online conversation!