Mission, Vision & Values

Our mission, vision and values guide all of our decisions and daily activities.

Vision
Patients, families and health care partners co-designing improved health care through authentic voice and diverse representation.

Mission
Advance authentic patient engagement by building the capacity of our partners so patient- and family-centred care becomes the foundation from which all health care decisions are made.

Values
Our values guide our strategic priorities and day-to-day decisions:

  • Partnership
    We engage in mutually-beneficial partnerships to co-create and achieve a collective vision. We value opportunities to learn from others and share our knowledge widely.
  • Authenticity
    We support partnerships that enable participants to add value and have meaningful impact on decisions.
  • Transparency
    We build trust and respect through a culture of openness, accountability and inclusion.
  • Responsiveness
    We are guided by the diverse voices of our partners and adapt to their evolving needs and efforts to improve quality of care.
  • Innovation
    We challenge the status quo and embrace new ways of thinking in order to support improvement.