Skip to main content

Because your voice matters.

Public Survey: Advertising and Communication with the Public

Posted • Last updated


Open to Provincial Region

Last updated

All physicians and surgeons who practise medicine in the province must be registrants of the College of Physicians and Surgeons of BC (the College).

The College’s main responsibility is to protect the safety of patients by ensuring registrants practise medicine to the highest standards.

The College is currently in the process of updating a practice standard that outlines when it is acceptable for a registrant to advertise and promote their services to the public, and the rules they must follow when doing so.

The College is seeking input to learn about the experiences and concerns patients may have in relation to a physician or surgeon’s advertising to the public.

This feedback will help inform the College’s practice standard and may identify a need for supplementary resources for the public.

From Our Community

Cherie Mercer

Patient Partner, New Aiyansh

Cherie Mercer

I have learned so much about innovation and capacity building by being part of PVN. I signed up to build my leadership skills, however, I experience benefits for myself, my community and Indigenous peoples throughout the province. I understand more about the complexities and opportunities required to improve health care.