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All physicians and surgeons who practise medicine in the province must be registrants of the College of Physicians and Surgeons of BC (the College).
The College’s main responsibility is to protect the safety of patients by ensuring registrants practise medicine to the highest standards.
The College is currently in the process of updating a practice standard that outlines when it is acceptable for a registrant to advertise and promote their services to the public, and the rules they must follow when doing so.
The College is seeking input to learn about the experiences and concerns patients may have in relation to a physician or surgeon’s advertising to the public.
This feedback will help inform the College’s practice standard and may identify a need for supplementary resources for the public.
