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Because your voice matters.

Abandoning Illusions, Confronting Biases: What Behavioural Economics Tells Us About Strategies to Improve Health Care

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October 12, 2017 @ 3:00 pm - 4:30 pm


After a century or so of social science dominance, neoclassical economists’ claims about what motivates people and what makes systems work have been knocked off their pedestal. In the past 30 years, behavioural economics has challenged the rationalist, income-maximizing assumptions of standard economic theory. It turns out we are a species with hard-wired cognitive biases, multiple reasoning strategies and inconsistent preferences. Our decisions can be nudged by how choices are framed. We are part Mr. Spock and part Homer Simpson.

Join the Centre for Clinical Epidemiology and Evaluation (C2E2) for the 2017 C2E2 Annual Lecture: The insights of behavioural economics show us that the mystery of why so much good evidence and so many incentives have failed to improve safety, quality and efficiency is no mystery at all. This presentation will explore policies doomed to failure and suggest potentially more successful options based on an expanded view of rationality and a more nuanced understanding of what makes people tick.


Steven Lewis is a health policy and research consultant based in Saskatoon, and Adjunct Professor of Health Policy at Simon Fraser University. Prior to resuming a full-time consulting practice he headed a health research granting agency and spent seven years as CEO of the Health Services Utilization and Commission in Saskatchewan.

Click here to RSVP by September 28, 2017.



October 12, 2017
3:00 pm - 4:30 pm
Event Tags:


Centre for Clinical Epidemiology and Evaluation
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VGH Paetzold Lecture Hall
899 West 12th Avenue
Vancouver, BC V5Z 1M9 Canada
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From Our Community

Shana Ooms

Executive Director of Primary Care Strategy, Policy and Quality — BC Ministry of Health

Shana Ooms

Where those of us in the room may have debated policy or wording, patient voices made sure patients were top of mind. And as a result, significant improvements were made to simplify something that was otherwise complex. Patient voices at the table bring us back to reality in terms of what we are trying to achieve.