Advisory Committee Member, Aboriginal-focused Photo Project

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Interior Health (IH) is on a journey to improve the cultural safety experienced by patients and clients accessing health care services and those working for IH. Underrepresentation of Aboriginal peoples in IH marketing and promotion efforts may contribute to underutilization of services by Aboriginal patients and clients and discourage job applicants. An Aboriginal-focused Photo Project is planned to improve the representation of First Nation and Métis individuals in IH health promotion and marketing materials.

Open to: First Nation and Métis communities across the Interior region

Date
20201213

Volunteer Opportunity

Interior Health (IH) is on a journey to improve the cultural safety experienced by patients and clients accessing health care services and those working for IH. Underrepresentation of Aboriginal peoples in IH marketing and promotion efforts may contribute to underutilization of services by Aboriginal patients and clients and discourage job applicants. An Aboriginal-focused Photo Project is planned to improve the representation of First Nation and Métis individuals in IH health promotion and marketing materials.

Lead Organization/Department

Interior Health – Communications

Aim

The Aboriginal-focused Photo Project advisory committee will guide and inform our work.
Patient partners can offer their insight into the kinds of images that will improve access to culturally safe care and encourage individuals to seek employment with IH. Partners will be asked to provide their insight on how IH can create and incorporate these images into health promotion and marketing materials in a good way.

Level of Engagement

This opportunity is at the level of collaborate on the spectrum of engagement. The promise to you is that the health care partner will work together with you to formulate solutions and incorporate your advice and recommendations into the decisions to the maximum extent possible.

Eligibility

Interest in improving Aboriginal representation in health promotion and marketing materials
Diverse perspectives reflecting different ages, genders, geographic locations, Aboriginal identities, and experiences will be an asset to this council
Ability to join virtual join meetings through Skype, Zoom, or an alternate means

Logistics

• Number of vacancies: 2-3
• Location, Date, Time and Frequency:

  • 1-2 meetings per month over 8-12 months via Skype
  • Meetings will take place during normal business hours

Reimbursement

There are no reimbursements associated with this project.

Background

Creating a digital asset library that represents Aboriginal peoples living, working, and playing in the Interior region supports the 2020-2024 Aboriginal Health and Wellness Strategy, HR Aboriginal Plan, and implementation of key initiatives such as the Cultural Safety and Humility Policy by improving IH communication opportunities and tools. Representation will reflect a wide range of lived experiences and perspectives as seen through an Aboriginal lens.

Underrepresentation of Aboriginal peoples in IH marketing and promotion efforts may contribute to underutilization of services by Aboriginal patients and clients and discourage job applicant. A concerted effort is needed to improve representation which this project supports.

The unintended consequences of inadequate community engagement in the planning and implementation of this project are high and include culturally unsafe interactions and damaged Nation relationships. For this reason, the project steering committee with be instrumental in providing guidance in completing the work in a good way.

To guide and inform the activities of the project, the communications team will collaborate with Human Resources (including Aboriginal Employee Recruitment and Retention), Aboriginal Health, Aboriginal Mental Wellness, and patient partners. The steering committee will approve the project vision and objectives; and ensure that the project is conducted in a culturally safe way.

Interested?

Open to First Nation and Métis communities across the Interior region

If you have additional questions about this volunteer opportunity, please contact:

Carol Stathers
Engagement Leader, Patient and Public Engagement | Interior Region
778.516.3308
cstathers@bcpsqc.ca

Deadline
December 13, 2020